Get your SaaS product into the hands of more users

I help SaaS startups turn more visitors into users, then customers with conversion optimization and copywriting.


If you're trying to grow your revenue, but not seeing the results you want...

Then you may need to let a conversion pro to take a look. SaaS businesses hire me to uncover and overcome the roadblocks holding them back from serious growth.

Conversion Rate Optimization Audits

Identify quick wins and long-term strategies designed to get more users signing up, adopting, and paying for your product.

Product-led Growth Machine

Get an automated product-led strategy that acquires, onboard, and retain users at scale, on autopilot.

Overcome my conversion problems →

"Lucas is a serious force..."

"He doesn't wait for an opportunity to get creative with his strategy. Always thinking about making the most impact and focused on gaining the best result, he thinks outside the box and puts the customer first. Amazing to watch him work."

Harrie Truscott

Marketing Manager

You & Co Media

Turn your product into a growth machine

If you're looking to smash your growth goals, then you'll need a product-led growth engine that's focused on optimizing–and automating–the entire customer lifecycle:

Acquisition: acquire new leads & users

Most businesses focus their efforts here—because eye-opening results is often caused by simple changes in their product-messaging and the flow of their conversion paths.

Activation: boost product usage & adoption

Want fast, compounding growth? Activating more users should be your goal–improving product adoption snowballs recurring revenue over time, skyrocketing ARPU

Retention: get users sticking round for longer

The majority of users leave your business because they don't realize the value in your product. If you fix that with better onboarding and customer-success strategies,your growth curve could explode. 

Sound good to you? Let's talk:

I want to exceed my growth goals →

I help businesses grow faster by optimizing every stage of the customer lifecycle

I've spent the last few years working at the center of many growth teams in agencies. Not just as a freelance copywriter. But at ground-zero, running CRO campaigns for early-stage and established software companies.

Conversion Specialist for Product-led SaaS businesses. Founder of path.

Former roles:
Senior CRO Producer (Conversion Rate Optimization) & Acquisition Marketing Consultant @ Web Profits. Founder & Previous Owner @ Swol Headquarters Technical Content Marketer @ You & Co Media.

Over 4 years of experience and proven success in writing ROI-generating copy, running CRO programs, and growing revenue for a range of businesses. Here's a few highlights:

Built acquisition funnels for many SaaS Products, sometimes bringing hundreds of leads and users in the first month.

Increased website conversion rates by over 520% for an innovative Fintech company (yes, really).

Built landing pages which converted cold traffic into leads at 1/7th of their previous CPA.

Successfully expanded B2C SaaS into B2B markets with product-led acquisition strategies.

+ many more...

You want more happy customers. Here's how I help.

I offer 3, fully-customizable packages to help you grow:

Conversion Rate Optimization Audits

I'll help you identify quick wins and long-term strategies designed to get more users signing up, adopting, and paying for your product.

Product-led Growth Machine

Turn your product into a serious growth machine. Get an automated product-led strategy designed to acquire, onboard, and retain users at scale, on autopilot.


Drive more conversions in and out of your product.

Data-driven resources you need to see better results from your marketing. Emails no more than once per week.

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ABN: 17 105 114 049

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